It’s a Sin
for Channel 4
It’s a Sin is a coming-of-age drama set in the 80’s and revolving around a group of young friends growing up during the AIDS crisis.
Getting Retro
We honed in on the talent and created bespoke social assets riffing off 80’s and Soho style ads. Poster tears, polaroids, and VHS-style footage meant we could showcase this group of friends with a fun and exciting vibe. This was one of the first campaigns working alongside new internal content team 4studio who created an after-show series that fans of the show could tune in to for sinful fix.
The only way is up
The campaign was awarded Campaign pick of the week and the show went on to be the most popular drama launch ever and the most binged series on All 4 of all time.