Here’s the bit about me.

I am currently Digital Creative Director at Channel 4’s in-house creative agency, 4creative.

I creatively direct and develop strategic approaches across our integrated campaigns.

My work has won awards from the likes of BAFTA, D&AD, and Cannes Lions, and has been featured in a number of publications, ranging from The Sun to GQ to Time Magazine.

In 2014, I was hired as the only ‘digital native’ in the department and have since built a team of creatives, social video directors, and producers who I lead across our online advertising.

My passion is developing best-in-class creative ideas for integrated campaigns, whilst using social media and emerging technologies to drive awareness and deeper engagement.

I have been interviewed for multiple publications and industry papers, and have spoken at various events including Sheffield DocFest, BBC Social Broadcasting, PR360, Spredfast Smart Social, RTS Digital Bristol Week, and BAFTA Guru Live.

 

Here are some brands and agencies I’ve made work for.

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Here are some nice memories.

  • Received over 100 honours and awards for campaign work, including the prestigious ‘BAFTA for Digital Creativity', multiple grand prix’s, and have twice been recognised within Campaign’s top 10 digital innovations.

  • Have been listed within the top 5 digital agencies and/or media companies multiple times across the Webby and The Lovies

  • Won 'Greatest TikTok' at the inaugural TikTok awards for #AltogetherDifferent earning $50,000 of free media spend for Channel 4.

  • Creatively directed the Married at First Sight Australia Season 10 campaign which became the 2nd highest-streamed series across ALL streaming platforms.

  • Creatively Directed the Scotland v England international football friendly, the most live-streamed program ever in Channel 4's history.

  • Led the digital creative for the most awarded campaign in history, promoting Channel 4's coverage of the 2016 Paralympics.

  • Led the digital campaign for TEOTFW, All 4's highest-viewed box set of all time, and then beat it a year later with 'It's a Sin'.

  • Originated the idea for and led the digital campaign for 'Humans', Channel 4's highest-launching original drama of all time.

  • Launched the Leeds office for 4creative, leading members of staff across the two sites.

  • Part of a steering group providing advice and processes to exec-level leadership on future-proofing the business

  • Initiated brand guidelines and toolkits for social before any other broadcaster and led the team that rolled them out, including ad-funded partnerships and original digital content, which were then used by the platforms as the gold standard