The Network is Watching
for Channel 4
To promote Season 2 of Utopia we conceived and produced an integrated campaign comprised of TV trailers, digital posters, an interactive web experience, and online homepage takeovers across major news sites reflecting the show’s distinct visual style.
The all-seeing eye
We came up with the premise of the ‘All-seeing eye’. It watches you. Wherever you are. Whatever you are doing. The eye is representative of the drama’s underlying theme that ‘The Network’ knows your every move. The glitching, animated eye scours train station platforms, whilst escalator panels on London’s underground follow passengers as they travel up and down.
The first form of face mapping
On homepage takeovers and banners the eye follows the user’s cursor around the screen. We also created “The Network is Watching” an interactive multi-platform web-experience. The experience uses visitor’s social media data and their profile photo to frame them using CCTV footage of heinous crimes.
The Network is always watching
The site started a huge conversation on Twitter, Facebook, and Google+, with notoriety from Creative Review and the FWA.
The project has been presented at the Reykjavik International Film Festival, Edmonton International Film Festival, Trieste Sci-Fi International Film Festival and Tirana International Film Festival.
