The Big Bang Theory
for E4
The Big Bang Theory was coming to an end and fans of the show were distraught… so we decided to give them something to celebrate instead! A chance to show off to their fellow nerds just how much they know about the series with their very own ‘Doctorate in Sitcomology’.
Bazinga!
We got our professor from the on-air TV ads to deliver the experience which was housed in a website and within YouTube. We recorded specific (and hilarious) correct and incorrect answers for each question and once completed, successful graduates could input their name and share their custom certificate to social.
PHDelicious…
We picked up some press including Campaign Live AND the experience had over 180,000 organic plays AND the last ever episode became the most-watched of the series with the biggest share of 16-34’s across any UK TV Channel. Thanks, nerds.