Kiss Me First
for Channel 4
Kiss Me First is a thriller that moves between the real and virtual worlds. To promote the show and reach a younger audience we decided to launch the AzanaBand (a piece of futuristic tech featured in the drama) for real, nerding out with partners such as Den Of Geek and YouTube ‘influencers’ Hat Films.
Introducing the AzanaBand, the world’s first
sensory gaming device
TV, social promos, online banners, and print highlighted the features of the mind-boggling product and re-directed viewers to a website that revealed the clips trailer for the show.
“Can it really revolutionise video gaming?”
We partnered with YouTube gaming influencers ‘Hat Films’ and Den of Geek, publishing write-ups and reviews as if the product was real.
“Scaring the crap out of parents”
The campaign picked up press in The Sun, The Express, BT and TheSixthAxis to name but a few, picked up a few honours along the way and scared a bunch of people on Twitter.
