The Grand Tour
for Amazon Prime Video
The Grand Tour was returning with a brand new set of hosts and we needed to win over skeptical fans.
Same show. New knobs.
We developed a campaign attitude of ‘proudly taking the piss’ to ensure the campaign honoured the tone of original show. This led to us launching a tease campaign with a huge dose of much needed, self-deprecating British humour.
A whole new gear
We then launched with our adrenaline fuelled trailer, focussing on the adventure, the camaraderie and the humour, whilst ensuring we land that these guys really know their stuff when it comes to cars.
Hit the road
We also wanted to target drivers specifically, so we took over service stations up and down the country, branding petrol pumps and washrooms.
Literally taking the piss…
Same show. No knobs.
Unfortunately, TFL wouldn’t let us call our hosts knobs on the side of a bus, but ever adaptable, we pivoted with an alternative copy line.
Firing on all cylinders
The campaign was written about in The Mirror, The Times and IGN amongst others, and due to the shows success, another season has been confirmed.
