Women’s football was in the shadow of the men’s game and we wanted to change that. Expectations of the women’s team were high and in contrast to the men’s team, this time we actually had a chance of winning!
Across social I wanted to have as many creative executions on as many platforms as possible in the lead up and throughout the tournament. The goal being that if you were on social media, you would be seeing or hearing about the football, driving FOMO.
We launched across Facebook, Twitter, Instagram and Snapchat, using a mix of video, animation and filters. Over 40 creative assets helped change perceptions and drove intention to view, with England vs Holland becoming the most watched women’s football match ever!
Come on you Lionesses!