The massive increase of voice assistants in UK homes stood out for me as a brilliant opportunity to try and leverage this new and exciting technology as part of our campaign. For the first time in history, consumers are going out and buying these kinds of devices – not too dissimilar from the AI featured in the show.
Working with ScreenMedia, we launched The Human Test. Inspired by the Myers Briggs and Turin Tests, we developed a series of questions to work our whether users are Human or Synthetic. We pushed to the Google Home and Amazon Echo experience using TV, social and radio announcements.
The Campaign received a bunch of positive press and a few awards to boot. And I got to play with some new tech again which is always nice.