When I was studying at the University of Kent I learnt many different ways of expressing myself creatively. The main inspiration I had for choosing Multimedia Technology and Design was because I did not want to be stuck down to one medium. I wanted to work with multiple platforms constantly expanding my knowledge and combining technologies to create effective outcomes.
For my final year project I joined a team that had a wide range of knowledge with different specialisms. We decided that because of the varied nature of the course we would try to combine all the knowledge we had gained to create a multi-media project. We created a fictional product which we would advertise using a variety of online digital content. This included creating the product (through initial concept design to 3d models), adverts (TV ads, animations, posters), booklets, a website, flash games and textual material all informed by real technology research.
I was chosen by my three team mates as team leader and would over see the creative direction and production. I also produced all of the flash content throughout the site (interactions, games, banners), 3d animations, character designs and textual content. The product we created was a robotic designer toy that could walk, talk, dance and interact with its surroundings and people. We knew we couldn’t actually invent the product but wanted to show how we could market it effectively online if it did exist. I received a 1st for the project.
The website was the hub for all of the content and can be viewed here: http://www.christos-savvides.co.uk/synetico
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