SnackVille was a great project to work on that unfortunately hasn’t been pushed live yet. I worked on this for just over 1 year during my time at Bloc and thoroughly enjoyed doing so. The online healthy-eating game for the British Heart Foundation was taking from initial brief through concepts to development and production by myself and my team. I acted as Digital Producer managing all client communication but also had a vital role in the games concept, direction and development.
During gameplay the user designs vending machines, stocks them with healthy snacks and grows a business empire in the latest craze to sweep the virtual playground! The brief was to create a game which combined a healthy eating message with nurture and commerce play characteristics, SnackVille does this by entertaining and informing in equal measure. Packed full of fun vending machines to buy and stock, crazy schools to unlock and hundreds of stock items to choose from, SnackVille is my most proudest achievement so far.
Move over Alan Sugar, step aside Jamie Oliver, there’s a new tycoon in town!