A daunting project because of the huge success that was the 2012 campaign. Luckily I was only brought on board once the “Yes I Can” idea had already been conceived. My role was to help make this as big a moment as possible and to work on (multiple) proposals for how we could generate excitement and anticipation from the launch of the ad, all the way up to the games about 6 weeks later.
Our solution was an integrated digital and social campaign of enormous stature.
The campaign has picked up tons of press coverage and award recognition incuding D&AD, Cannes Lion, Lovies, British Arrows and Creative Circle to name but a few.