A daunting project because of the huge success that was the 2012 campaign. Chris and John (ECD’s) tasked me with making this as big a moment as possible. How we could generate excitement and anticipation from the launch of the ad, all the way up to the games about 6 weeks later.
Our solution was an integrated digital and social campaign of enormous stature.
The campaign has picked up tons of press coverage and award recognition incuding D&AD, Cannes Lion, Lovies, British Arrows and Creative Circle to name but a few. I’m told it’s the most awarded campaign ever. So that’s pretty neat.