Maynards approached Hi Mum! Said Dad to create an application which would be fun and inclusive for families and increase brand engagement. We designed and built them an app which could be initiated by scanning the front of the product pack.
Users are tasked to find 3D character pieces magically placed around their environment using augmented reality, reading the clues to help them guess what they have found.
The app is a literal realisation of the product positioning of discovery and offers a truly inclusive, engaging experience for the whole family to enjoy, with each pack unlocking a new character to explore.
I moved on from Hi Mum, Said Dad just after the creative/ design phase of the project plan so did not see through the full development cycle for this project.