Hunted is a real life thriller where 14 ordinary people are sent on the run to see if anyone can truly escape the grid.
As well as the physical strain, the mental torture can take its toll, with the number of tasks involved in hiding becoming overwhelming.
We worked with OMD to come up with as many contextually relevant media spaces as possible with tips on how to stay hidden. In London a Hunted message was everywhere, seen an average of 32 times per person. Each message was crafted with the space and audience in mind.
We created contextual display, kindle and social ads. On day of TX we took over the guardian, visualising what it would be liked to go on the run.
The campaign earned coverage in It’s Nice That and other publications before picking up multiple awards.