From the off, I wanted to make sure that we had a campaign that felt even bigger than the BAFTA award winning season 1 campaign, exciting the existing fans but also reaching a new audience.
The second series of Humans focussed on consumer Synths gaining consciousness. We launched a product recall for these ‘malfunctioning’ Synths, drawing inspiration from real world product recall’s like Samsung and Tesco’s.
We rolled this out across press, social, tv, web, DHL delivery trucks and even managed to get an interview with a spokesperson from Persona Synthetics and New Scientist.
In a European entertainment first, we wrote a narrative driven Chat Bot with over 600 lines of dialogue, partnering with Facebook Creative Shop and San Fran startup PullString. The premise was speaking to a Synth customer service advisor, which gains consciousness and asks for your help escaping in a gamified conversation experience.
The campaign received plenty of press pickup with articles in publications such as Campaign Magazine, Radio Times, Creative Review and Ad Age to name a few. The Chat bot was named as Facebook Awards Campaign of the month and listed in Campaigns’ top 10 innovations for 2016, as well as picking up numerous industry awards.