It’s safe to say that people were pretty upset when it was announced that GBBO would be leaving the BBC and coming to Channel 4…
To calm the nerves and re-excite people, we reminded everyone how the love and joy of baking can bring people together. The biggest task for social was to make it clear that it was the same old show that people knew and loved.
We partnered with the illustrator from the show itself and created a set of SnapChat Filters which showed different bake puns counting down to the launch of the show. Social promos housed the best clips and sexual innuendos of the new series and GIFs announced each week’s theme reinforcing that the format hadn’t changed.
Calm down and enjoy your much loved Great British Bake Off, just as you you ordered.