Codemasters wanted to continue with a similar site to the 2011 version but with the added feature of a game to increase dwell time and word of mouth marketing potential. I built the website and came up with a series of mini games that users could play and challenge their friends on. as well as creative development I also managed the project and dealt with all client communication, scheduling and budget management.
We integrated Facebook so that players could easily see other players scores as well as increasing replay value as users came back to try and beat their peers scores. Users can either connect to Facebook or play as a guest user increasing the accessibility of the game.