Cadbury Dairy Milk went through a package re-design in late 2013 and each pack had a QR code on the back. Unfortunately due to some difficulties with Cadbury’s external agency there were problems with the destination of the url’s associated with these codes. Hi Mum! Said Dad were brought on board and tasked to concept and build a responsive website that would be used for all Cadbury Dairy Milk scans within a 2 week delivery timeline – the brief was that the destination should bring joy to the consumer.
The outcomes was a landing page that would work across mobile, tablet and desktop with a small interaction for the user to “Swipe for joy” – Once the user swipes they are presented with a video streamed from either Vine or YouTube. On completion of the video the Lightbox closes and the user is presented with a selection of further videos or external links (all curated by Cadbury and HMSD) to content that we believe will bring joy. The webpage will be evolving as the campaign continues with different experiences depending on which dairy milk product is scanned.