Cadbury Dairy Milk went through a package re-design in late 2013 and each pack had a QR code on the back. Fortunately for us, they fell out with the agency that were supposed to build the websites these directed to. Hi Mum! Said Dad were brought on board and tasked to concept and build a responsive website that would be used for all Cadbury Dairy Milk scans within a 2 week delivery timeline – the brief was that the destination should bring joy to the consumer.
We came up with landing page that would work across mobile, tablet and desktop with a small interaction for the user to “Swipe for joy” – Once the user swipes they are presented with a joyous (viral) video streamed from either Vine or YouTube. The webpage will be evolving as the campaign continues with different experiences depending on which dairy milk product is scanned.