Along with the main Channel rebrand, we had to think about how this could be rolled out across social media. I felt strongly that we needed to make sure that our brand was represented in the right way online and that we could set up some guidelines and templates to help everyone making content for our social platforms, including external agencies.
The key was simplicity so that as well as making everything look better, it would also make it more efficient for crafting content. Formats, devices, font sizes and ratios were heavily tested and smartly implemented reducing the need for re-exporting for every platform. What eventually came out of this rigorous testing and iterating are a set of innovative guidelines and templates providing a consistent and optimised look and feel across every platform.
Once we had Channel 4 done, we also rolled our similar guidelines for All 4 and E4 using those learnings.