“Channel 4 is unique. We’re a publicly-owned, commercially-funded public service broadcaster. We were set up to experiment, provoke and entertain, and to put our profits into our programmes. You may love us, you may want to punch our lights out, but we make programmes we believe in. We can do this because we were Born Risky. That doesn’t mean “risky” as in naked abseiling, it means creatively risky. Like seeking out undiscovered talent, making films about taboo subjects or championing alternative voices. Born Risky means going where other channels can’t to create something new, alternative and different.”
My role across the Born Risky campaigns is to help withe the online strategy – Gay Mountain and Prototype specifically. This includes where and how the content will be consumed, additional asset creation cross platform and updating of the Born Risky information page which sits on the Channel 4 website.