All 4 is the updated offering from Channel 4, combining catch up, on now and coming soon. The All 4 brand identity replaced the 4oD brand across all platforms. The innovative all in one digital hub hosts all of Channel 4’s linear channels, digital content and other online services in one place – including the latest addition of mobile live streaming – for the first time. All these services will be provided in an increasingly personalised manner to Channel 4 registered users.
My role was to bridge the gap between 4Creative’s brand team and the Channel 4 online team that would be rolling out the new product across a range of different platforms; including online, consoles, media streaming and mobile devices. This involved working closely with the brand team on developing the logo, animations, asset generation management, email updates and more.
Read about the brand development over at Creative Review.