All 4 is Channel 4’s online offering, combined catch up, on now and coming soon. The brand identity replaced 4oD across all platforms. The innovative digital hub hosts all of Channel 4’s linear channels, digital content and other online services in one personalised place for the first time.
My role was to bridge the gap between 4Creative’s brand team and the Channel 4 online team rolling out the new product across a range of platforms; including online, consoles, media streaming and mobile devices. This involved developing the logo, animations, asset generation management, email updates and more.
Read about the brand development over at Creative Review.