4NewsWall set out to engage a 16-34 demographic, who aren’t consuming news. We came up with the idea of presenting news headlines in GIF’s and how this could work across online, mobile and social media.
After initially building a prototype, we ran a series of tests, creating multiple versions of GIF’s with different styles, tones and rules. User journeys would play a key part as we wanted to create a way of consuming news but with as much of the stories as possible, avoiding the click-bait trend.
Another important factor to explore was technically, how the processor heavy and not widely supported GIF format would work across mobile devices and social media. Working with Resn, we designed, built and developed the responsive 4NewsWall website using Tumblrs backend services.
4NewsWall picked up notable press coverage including Creative Review, The Guardian and It’s Nice That, to name a few. It also picked up numerous awards including gold at FWA and the Campaign Big Awards and was the highest scoring entry from the UK at the Lovie Awards (Beating Google). It later went on to feature in Campaigns’ top 10 innovations of the year.